Priority 1 Rewards

EXCLUSIVE - Priority 1 Rewards

With the swipe of your card or key tag, you will earn 10% of all qualified customer-pay purchases (parts & service, accessories, or maintenance) in points.  Members visiting the service department and taking advantage of factory-included maintenance or warranty repairs will receive $25 in points with each service visit. Points are redeemable toward the purchase or lease of your next new or pre-owned vehicle from any Priority 1 Automotive Group location. 

Each point earned equals $1 in future discounts and you may redeem up to $2,000 in points per vehicle purchase.  Earned points expire 42 months from the date they are earned and are in addition to most manufacturer rebates, incentives and discounts.  

10% of every dollar you spend in parts, service, accessories and maintenance. 

$100 in preloaded points

$50 in automatic points at your first service visit. 

$25 in points with every factory-included service or warranty repair  

$100 in points for each person you refer who purchases a vehicle
PRIVILEGES - Reserved for you. 

PRIORITY 1 SERVICE -  No appointment necessary.  
As a Priority 1 Advantage member, you never need an appointment to have your vehicle serviced or repaired.  Please notify our staff that you are a Priority 1 Advantage member and present a valid membership card or key tag upon arrival. 

COMPLIMENTARY CAR WASHES - Buy it here. Wash it here.  No limit. 
As a Priority 1 Advantage member (Premier Level only), you are invited to stop by any of our Priority 1 locations and receive a complimentary car was including exterior was and interior vacuum.  Car wash hours are Monday - Friday, 11am-3pm.  While no appointment is necessary, we do recommend calling in advance to limit wait times. 

COURTESY LOANER CARS -  Stop, drop and go. 
In addition to no-hassle, no-appointment service visits, Priority 1 Advantage members enjoy a courtesy loaner car with all service visits requiring on hour of shop time.  Upon arrival, please present a valid membership card or key tag and notify our service staff that you are Priority 1 Advantage member.  Loaner cars are available on a first-come basis and based on availability. (Exceptions include: if the repair is the result of damage or an occurrence, if the repair is covered by an extended warranty provider or if the visit is merely diagnostic.)

PRICE GUARANTEE -  We will meet or beat any written offer. 
Priority 1 Advantage members always pay the very lowest prices on parts, labor, service and accessories.  In addition, members receive exclusive savings and discounts on everything from lease payments to parts and service savings and everything in between.  Watch your inbox and mail for exclusive offers throughout the year.  (Guarantee based on identical specifications and terms within the same month.  Dealer reserves the right to not match the price and terms in the case of availability shortage as determined by dealer for any particular model.)  

FIRST LOOK & DRIVE -  See it first. Drive it first.  Own it first. 
Members always go to the head of the line.  As new products are introduced, Priority 1 Advantage members are invited to special VIP product introductions and test drives before anyone else.  You will have the first chance to see it up close, drive it and own it.  And as always, the higher your point balance, the higher your priority on our VIP list for new or hard to get vehicles. 

NO LEASE DISPOSITION FEE - Make a change.  We cover your lease disposition fee.  
Priority 1 Advantage members enjoy the freedom to change the vehicle they drive without any end of term lease disposition fee.  Go from lease to purchase? New to Certified Pre-Owned? We like change, you like change and we have you covered.  Simply purchase another car, any car from Priority 1 Automotive Group within 30 days of your lease turn in date and w will reimburse you for your end of lease disposition fee not to exceed $500. 

LOST KEY RETURN SERVICE -  Peace of mind. 
As a Priority 1 Advantage member, your key tags provide peace of mind.  If you lose your keys, instructions on your key tags will assist in the safe return of your keys and key fobs.  Please make sure your key tags are on your key ring at all times, and that our staff has an up-to-date email address on file. (Cost of replacement keys are not covered if keys are not returned)

PRIORITY 1 VIP PARTNER PROGRAM -  Exclusive access & savings.
Membership means a world of benefits and access reserved for our members.  Throughout the year, members receive exclusive offers and access to the area's finest merchants and events.  Keep an eye out for notification of merchant offers and VIP events. 

RELAX - While saving big.  

Priority 1 Advantage Travel Rewards 

As a Priority 1 Advantage member, you enjoy your own exclusive travel concierge service.  This assists you in booking any type of travel arrangement from airfare to cruises, vacation packages to honeymoons and more. To book your next travel adventure, call 1-800-732-7291.  Please provide your concierge with your account number located on the back of your membership key tag or card.  

Call Travel Rewards by Options Travel toll-free Monday through Friday, 9:30am-6:30pm EST at 1-888-732-7291. Inform your personal Travel Rewards Concierge of your desired destination and method of travel. 

Notify your personal Travel Rewards Concierge that you are member of the Priority 1 Advantage program and let them do the work! 

When you are ready to book, simply provide your personal Travel Rewards Concierge with a major credit card and your membership number located on the back of your membership card.

Your tickets and itinerary will be sent via email or certified mail.